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Ecommerce & Web Marketing Ezine.
14 June 2003

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Greetings all,

Everyone survive Friday the 13th? Thankfully I'm not superstitious - my lucky mousepad ensured the day went smoothly, heck, even the removal of a pesky wisdom tooth on that day went without a hitch :). 

By the way, I have found the greatest dentist in the world - if you live in South Australia or are considering traveling overseas in search of a dentist who really means it when he says "this won't hurt a bit", email me for details :).

So what's dentistry got to do with web sites? Absolutely nothing in itself; but what it did bring home to me was the phenomenon of procrastination. 

I like to think of myself as a highly motivated individual, but after my trip to the dentist I took stock of all the things sitting on my backburner - it was quite a list.  The things we put off today can really come back and bite us on the butt tomorrow - and *that* can have a direct impact on our businesses.  

With the web being so full-on, it doesn't take much to get behind.

Using the wisdom tooth example - I broke this tooth in 1997 but I felt that I was way too busy to get anything done about it. In fact, I hadn't had a dental checkup since 1988. The end result is that in the last month or so I've had:

- 4 dental x-rays
- 2 fillings
- 2 extractions

It's been both a costly, nerve wracking and time chewing (ok, bad pun) experience - rescheduling of client appointments, other work building up - and according to my super-dentist, I got off lucky. If I had let things go much longer, well.. brrr.. 

The other downside to procrastination is that as all these tasks build up; they do take up headspace - space that could be taken up with more positive things!

I was going to write a full article on some of the effects of procrastination directly relating to online business, but I'll put it off until next week ;).

Search Engine Marketing - book review

I've been very surprised over the last couple of months at the level of enquiries I've been receiving in relation to search engine optimization services. 12 months ago, if I mentioned search engine optimization in my home town of Adelaide, South Australia, many people would look at me as if I had two heads. 

It seems that finally the majority of small and large online businesses are growing to understand just how important search engines are in relation to online success and that it's not just a matter of getting listed, but where you are listed and how your listings read. If you're not in the first 30 results for your chosen keywords and phrases, it's hardly worthwhile being listed at all.

Many blue chip companies are now starting to send representatives to SEO (Search Engine Optimization) and SEM (Search Engine Marketing) conferences. This awareness is great, but it does raise a very important issue - the battle for good rankings is going to get a lot more heated in the months ahead with many more players entering the arena.

I've really wanted to write a book on the subject to add to the information I provide on Taming the Beast.net and had planned to do so over the next 6 months - until I came across a book by an SEM industry veteran, Mike Grehan. To write something comparable in terms of solid information and detail would take me years. You can learn more about this book in my review:

http://www.tamingthebeast.net/ articles3/search-engine-book.htm 

There's nothing more satisfying that learning to do SEO and SEM for yourself!

What keywords should you use?

When people are searching for information on the Internet, the queries they enter into search engines and directories are comprised of keywords and keyphrases. The keywords and keyphrases that we think they use and what they actually use can be two very different things. 

Here's a couple of tools that I use to help determine keyword structure in content that I am developing:

Overture search term suggestion tool

Overture is the world's largest PPC (Pay Per Click) networks. They provide a tool for their advertisers to help them gauge keyword popularity in relation to searches on their network, but you don't need to have an account with them to use it:

http://inventory.overture.com/d/ searchinventory/suggestion/ 

Word Tracker:

This is a premium service, but you can get a free trial. Word Tracker is the favorite tool of many SEM and SEO professionals. 

Word Tracker compiles a database of terms that people search for. You enter some keywords, and Word Tracker will tell you how often people search for them, and also tell you how many competing sites use those keywords.

Special offer - try a free trial:


Good KeyWords - Free software

Good Keywords is free Windows software tool from Softnik Technologies for finding the ideal set of keywords for targeting your web pages. Use Good Keywords to find suitable keywords sets, create your meta tags, brainstorm product ideas, etc.

The applications also contains a link popularity and site popularity tool

Download the software from here:


Choosing the correct keywords and phrases for your site content can mean the difference between your site being buried in the SERPs (Search Engine Results Pages) or making the first page. It's crucial that your site is listed within the first 30 results for as many of your industry keyphrases as possible.

For other search engine marketing tips, check out our tutorials section:

http://www.tamingthebeast.net/ articles2/optimization-tutorials.htm 

Affiliate Software Review:

Search engines, while a very important part of driving visitors to your site, aren't the be all and end all of traffic generation. If you offer your own products for sale, it's worthwhile considering implementing an affiliate program - it may not be as expensive or as complex to implement as you think:

http://www.tamingthebeast.net/ articles3/affiliate-software-services.htm 

Other resources on Taming the Beast.net

Search engine optimization tutorials

General web marketing & promotion articles

Online business security articles and tools

Affiliate marketing strategies and tutorials

Ecommerce tutorials and guides.

Web development tutorials and articles

That's it for this issue - have a great fortnight!

Michael Bloch
Taming the Beast.net
Tutorials, web content, tools and software
Web Marketing, eCommerce & Internet solutions. 





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