Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Getting more from Twitter & Facebook

Posted by Michael Bloch in web marketing (Sunday January 24, 2010 )

Twitter and Facebook can be great for boosting your online sales; but many merchants use it for sales messages only and often defeating themselves in the process.

I’ve been taking a look at a few Twitter profiles and Facebook fan pages today belonging to online merchants and noticed the ones who seem to generate the most interest and followers don’t push a sales message with every tweet or update.

Everyone likes a bargain and a tweet/post to showcase special offers is a good idea, but if the tweets are simply “we’re the best”; it’s hard to maintain follower and fan interest, or attract new followers as it becomes immediately apparent you’re only interesting in making bucks.

Not that there’s anything wrong with that per se.

However, people’s time and attention is becoming an increasingly valuable commodity – and so many sources are competing for it. Merchants need to extend themselves a little and perhaps make their forays into social media offer a little more value to their readers.

This doesn’t mean to say you need to chat with everyone of your followers or fans, but provide them with more in terms of interesting content. Selling vegetable seeds? Tweet brief planting tips. Selling motor oil, post some nuggets on engine maintenance. You can also tweet about news from your industry.

It’s not all that mentally taxing to do and the extra time you’ll take will see you increase your follower or fan count and see better engagement with the followers you already have. They’ll start paying more attention when you do post your offers.


An introduction to Twitter as a marketing tool


Comments for Getting more from Twitter & Facebook

No comments yet.

Sorry, the comment form is closed at this time.