Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Turning time burglars into assets

Posted by Michael Bloch in web marketing (Sunday January 17, 2010 )

Have you ever had an ongoing debate with a customer or peer via email that’s sucked up a lot of your time? Often that time is wasted. Here’s how to turn it into something more constructive and possibly profitable.

The sites I’m involved with at the moment see tens of thousands of visitors a day all told – that translates to millions of unique visitors a year. They cover a variety of topics, at times controversial.

It’s not unusual to get emails from people contesting a point, a blog post or an article. They’ll briefly state their views, I’ll address them and usually that’s as far as it goes. There’s not too much time involved. But occasionally you’ll hit someone who states their views in a thousand word communication or in a really nit-picky way; or has a gazillion questions.

You could spend a great deal of time in a reply to that person, addressing all their points. However, it’s likely that won’t be the end of the story, nor will it be the only such occurrence.

Instead of focusing all that time on a single person, write a reply in the form of a blog post or article, or add it to an FAQ and let the person know. You can utilize the person’s question/s as part of the content; leaving their name out of course.

That way, you’ll not only address the person’s question or challenge, but you’ll also have some fresh content for your site that can help with conversions and be yet another ticket in the search engine ranking lottery.


Comments for Turning time burglars into assets

No comments yet.

Sorry, the comment form is closed at this time.