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Sticky Twitter

Posted by Michael Bloch in web marketing (Tuesday April 6, 2010 )

The rumors of Twitter’s demise are somewhat exaggerated. A recent analysis shows the number of tweets per day has soared 30% in the past four months to about 53 million in late-March.

Back in early December, there were around 40 million Tweets.

The stats come from Sysomos, who examined more than one billion tweets over the past four months. Also analyzed was location based on the user’s bio.

On a month-over-month-basis, tweet growth was 22.7% in January, 13% in February and 14.6% in March.

Sysomos found much of the growth has been outside the U.S. in the past three months.

Something else they found that flies in the face of many who believe people sign up for an account and then never use it again is that Twitter is demonstrating stickiness.

People who had been on Twitter for less than three months account for around 22% of total tweets in each of the past four months. The “veterans”, those who had been on Twitter for over nine months comprised 41.6% of total tweets in March; up from 26% in December.

OK, we all know that every Tweet isn’t a pearl of wisdom and it does have have its fair share of spam.

I’m not about to tell you that you can make a million bucks on Twitter as some selling information products would claim; simply that for many small online businesses, it’s certainly worth the small amount of time it takes to maintain a Twitter account.

Learn more about Twitter as a marketing tool.


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