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Social links in email marketing

Posted by Michael Bloch in web marketing (Saturday June 26, 2010 )

Are you including links to your social network profiles in your email newsletters and marketing campaigns? If not, perhaps you should be.

The GetResponse “Email Marketing and Social Media Integration Report” study examined almost half a billion messages sent by 19,149 GetResponse users.

It seems that small-medium businesses (SMB’s) are a bit lax on including social media options in marketing email communications, with only 13% doing so. GetResponse also found emails containing at least three social sharing icons generated in excess of 55 percent higher click through rate than messages without any sharing options.

Where social networks were included, Twitter was the most popular at 67.2 percent of all social emails; Facebook came at 62.7 percent.

While there’s all sorts of social media integration you can do in your email marketing, just including the social network icon along with a link to your profile is a good start. One of the email lists I have generates extra couple of hundred “fans” each time I send out a newsletter, simply by displaying the Facebook icon in its contents.

While you may already “have” the person; i.e. they are on your email list, they don’t necessarily read every email or newsletter you send. By encouraging subscribers to be a fan or a follower just gives you an added channel to reach these people; plus helps to remind them of your existence when you do post items to your Facebook or Twitter page. This is particularly helpful if your email communications aren’t all that regular.

Read more of GetResponse’s “Email Marketing and Social Media Integration Report“.


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