Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Google tweaking site search listings

Posted by Michael Bloch in web marketing (Thursday October 1, 2009 )

Usually when you run a search on certain keywords followed by a domain name (I don’t mean a site:www type search), Google spits back a page or two and then a “Show more results from www.whatever” link. A search I ran tonight shows something completely different.

Here’s the result:

.. so an additional 3 listings – and with only a short snippet, around 76 characters vs. the 175 or so that it usually produces.

It’s a nice feature (saves having to move your mouse an inch or two); but given the length of the snippet, it highlights the importance of using a good title tag and a good description meta-tag – particularly the latter as otherwise just a few words from the page are used; and it may not be the words you want. This can mean the difference between a visit and a sale or someone opting to move along;

I have only seen this new (?) feature in relation to US hosted sites so far. A search on a few popular Aussie web sites with a extension didn’t produce the same result. It may just be a test rather than a feature that will stick.

Google certainly seems to be doing a lot of tweaking in regards to presentation of results lately; lots of little changes here and there and there’s probably a good lesson in that too. Lots of changes too fast can scare folks away; so like boiling a frog, best to turn the heat up slow so it doesn’t notice.

Disclaimer – I have never boiled a frog, nor do I condone such a practice.

Disclaimer 2 – Boiling frogs will *not* get you better search engine rankings

But here’s some things that will:

Learn more about optimizing title tags and meta tags.

More search engine optimization tips


Comments for Google tweaking site search listings

No comments yet.

Sorry, the comment form is closed at this time.