Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Web 2.0, mashups… what the hell?

Posted by Michael Bloch in web development (Saturday March 11, 2006 )

Terms like Web 2.0, mashups and social networking are becoming increasing common in relation to web development. But what do they all mean? “Mashup” is an interesting term originally coined for the music industry – what does it have to do with the web?

If you’re confused about where the web is heading, hopefully my new article may help to explain about the “next level” of web development; what it’s all about, how it will effect ecommerce and your online business.

Welcome to the brave new world of uber-interactivity and audience involvement!

Learn more about Web 2.0, mashups and social networking. Feel free to add your own comments and perceptions of the future of the web to this post!


5 comments for Web 2.0, mashups… what the hell?
  1. Good article Michael! – This article needs to get out there in Australia, as we are lagging behind on this stuff. That being said, I reckon there are great business opportunities for those that get their heads around this stuff and develop niche web2.0 applications.

    Comment by Gareth — March 13, 2006 @ 1:54 am

  2. Hi Gareth, thanks for your kind feedback. Seeing the range of the mashup applications around was quite mind-boggling. I didn’t realize so many existed; same goes for the numbers of API’s available for people to create their own mashups.

    That’s the problem with all these buzzwords that get around; they tend to alienate people in the way that they are used, leading to confusion and the too hard basket.

    I thought the O’Reilly article really explained the concepts well so that even simple folk like me could get my head around what “Web 2.0” actually means and get excited about the concept. I’m hoping that my article, which is substantially shorter, breaks it down even further for smaller online businesses.

    Now, if I could just find some “play time”; perhaps I could turn my hand to a few of these API’s :).

    Australia? where’s that? Isn’t that in Belgium somewhere? ;).

    Comment by Michael Bloch — March 13, 2006 @ 4:34 am

  3. I recall seeing that programmableweb had got their mashup count to 500!! So many that they now have to change their indexing system!

    check out – it is a group of Australian bloggers looking to bring web2.0 to the forefront.

    If you are looking for API ideas, I think that we need a mashup of winery locations, tours and google maps!!
    You can visit a site, see which wineries a particular tour goes to and see brief descriptions of those wineries, all superimposed on google maps (or something similar)

    Comment by Gareth — March 13, 2006 @ 10:35 pm

  4. I see BusinessWeek has just published an article as well heralding “Web 2.0”:

    I’m sure the paragraphs under the heading of “There’s so much cash” will get a few people cranking on their applications :)

    Comment by Michael Bloch — March 14, 2006 @ 3:39 am

  5. On the lighter side of the “Web 2.0” bandwagon is this rather amusing article on SitePoint “Build Your Own Web 2.0 Application Using Fluff and Hot Air” – worth a read for a giggle:

    Comment by Michael Bloch — April 7, 2006 @ 8:17 pm

Sorry, the comment form is closed at this time.