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Flash now search engine friendly

Posted by Michael Bloch in web development (Wednesday July 2, 2008 )

Big news for Adobe Flash lovers. Up until recently, search engines spiders had problems with indexing Flash based content. That’s now changed.

Adobe has been working with Google and Yahoo! to make the Flash file format (SWF) indexable by their spiders. Better still, existing SWF content won’t need to be changed; the solution Adobe is providing to the engines will work across all versions of the SWF file format.

Google already has the capability in place and Yahoo! also expects to incorporate SWF web search capabilities in the near future. MSN Search wasn’t mentioned.

This is huge – it’s always been one of the *major* bugbears of Flash; although, I guess we’ll now have even more competition in the SERPs (Search Engine Results Pages). With that in mind, pick up some search engine optimization tips here. :)

Read more of Adobe’s announcement about Flash search engine friendliness.


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