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Blogging isn’t just about traffic

Posted by Michael Bloch in web development (Sunday November 14, 2010 )

Would you bother blogging even if you knew it wouldn’t attract many visitors on a regular basis? It can be very beneficial – and here’s why.

As the years go by and my web interests diversify, I’ve found it’s easy to get off track or I spend too much time focused on a particular site. I’ve found that blogging on a regular basis forces me to escape my tunnel vision and stay up to date with what is happening in the industries where I have interests.

A week is a long time in the online industry and important developments can pass you by if you’re not constantly researching.

Researching just for the sake of it can be very time consuming; so blogging about the interesting news items you come across gives it a little more meaning and also helps you to remember the information, which may be very handy at a later date.

Looking for things to blog about can also help trigger memories of important information or a strategy you’ve been wanting to try, tips you can share or an item on your todo list that may have drifted down to the bottom of your pile but for whatever reason is now more pressing.

It’s also a great way to hone writing skills; not just the quality aspect, but also speed.

If you’re concerned that even with light traffic you’ll be spending too much time in comment moderation related tasks, the solution is simple – switch comments off. The blog police won’t hunt you down and incarcerate you for doing so.

There are a stack of other reasons to blog even if you’re not going to set any traffic records. Mark Schaefer from BusinessGrow has posted ten more here.


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