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Adobe returns fire at Apple over Flash

Posted by Michael Bloch in web development (Friday May 14, 2010 )

A couple of weeks back, it seemed like the Apple/Adobe (Flash) spat was all over. Steve Jobs expressed his views in no uncertain terms about Apple’s aversion to Flash, Adobe offered little comment to follow up except to basically say, “oh well, moving on..” All was quiet on the western front – until yesterday.

Adobe has struck back with renewed vigor, perhaps understanding that people of such high profile like Mr. Jobs do actually influence many others and could pose a serious threat to the future of Flash.

Steve Jobs’ letter certainly put HTML5 on a lot of folks radars’, with HTML5 being the next HTML standard he believes could see Flash becoming a distant memory in the not-too-distant future.

Adobe are now running an online ad campaign dubbed “Freedom of Choice” and while subtle, really doesn’t mince words. You can see one of the ads on Engadget.

While Adobes initial response to Steve Jobs “Thoughts on Flash” were rather muted, they’ve also now started to beat the drums of techno-war again with an open letter from Adobe’s founders, John Warnock and Chuck Geschke.

John and Chuck are still remaining rather civilized about it all, hardly mentioning Apple by name but played on Jobs’ open letter title by calling theirs “Our thoughts on open markets

The closing line leaves no doubt though that it was designed to sting the Apple camp:

“In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.”

Who needs Desperate Housewives huh? Pass the popcorn, seems the show is just beginning after all.

Back to you Steve..


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