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Scamming the scammed

Posted by Michael Bloch in online world (Monday September 22, 2008 )

How do scam someone who’s already been the victim of a 419, advanced fee fraud, Nigerian, shipping clerk or whatever-the-scam-of-the-day is? Offer to compensate them! (more…)

Holiday spending forecast

Posted by Michael Bloch in ecommerce (Saturday September 20, 2008 )

Whew, what a week on the financial markets. I’m not a stock market “playa”, I despise it, but I spent a lot of time during the last 7 days trying to understand what caused such turmoil and what it means for the months ahead; particularly in relation to ecommerce. (more…)

We don’t all multi-task with media

Posted by Michael Bloch in online world (Thursday September 18, 2008 )

I’ve been feeling inadequate. I watch my family listening to their ipods while watching TV or studying and talking to their friends online and chatting to each other too – simultaneously. I just can’t do that. It’s just too darned confusing. (more…)

Do popups still work?

Posted by Michael Bloch in web marketing (Wednesday September 17, 2008 )

Short answer: Yes. Long answer: Hell yeah. Regardless of what you read on forums and blogs about popups being evil – they still get results. (more…)

Affiliate marketing survey report

Posted by Michael Bloch in web marketing (Tuesday September 16, 2008 )

A recent affiliate marketing survey shows that while affiliate programs are still considered by merchants as being a cost effective way of generating sales, budget restrictions are putting a dampener on the channel. (more…)

Don’t just eBay your ecommerce

Posted by Michael Bloch in ecommerce (Monday September 15, 2008 )

I’ve been making more purchases on eBay of late and something I’ve found really interesting is the number of merchants who don’t bother with having a stand alone web site. (more…)

Brandjacking and sponsored search

Posted by Michael Bloch in web marketing (Saturday September 13, 2008 )

Tried running a search on your company name lately? Check out the sponsored results, you might be the target of brandjacking. (more…)

Economical site testing

Posted by Michael Bloch in web development (Friday September 12, 2008 )

Back in the days when I worked bricks and mortar retail, managers were shifted around between stores to prevent “store-blindness”. The same store-blindness certainly occurs with web sites. (more…)

Revamping old content for profit

Posted by Michael Bloch in web marketing (Thursday September 11, 2008 )

Every new page of content is a ticket in the search engine lottery. Sometimes we crank out so much, we forget what we’ve done. For site owners running affiliate offers particularly, these pages can be a dormant gold mine. (more…)

Help a reporter

Posted by Michael Bloch in web marketing (Tuesday September 9, 2008 )

Every online business owner likes to see their site mentioned in a big circulation newspaper and companion site as it can translate to a lot of traffic and substantial link love. So how can you get your site mentioned? Help a reporter. (more…)