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Nearly 80% shop online

Posted by Michael Bloch in ecommerce (Monday November 17, 2008 )

According to Nielsen Online, 79% of US consumers have made an online purchase in the last 6 months. (more…)

Host zapped, spam drops globally

Posted by Michael Bloch in online world (Saturday November 15, 2008 )

It’s often said that relatively few parties are involved with the majority of the world’s spam – that is the spammers themselves and the hosting services who harbor them (where botnets aren’t involved). A US web host recently had its plug pulled for its alleged spam friendly practices – and the resulting drop in spam was dramatic. (more…)

Spam conversion statistics

Posted by Michael Bloch in web marketing (Friday November 14, 2008 )

I’ve always been curious about spam response rates – here’s some interesting stastics from a “controlled” spam campaign. (more…)

Thrifty Generation X shoppers

Posted by Michael Bloch in ecommerce (Tuesday November 11, 2008 )

Now we’re talkin’ bout my generation (apologies to The Who); those people born between 1965 – 1981. We’re up to our eyeballs in debt it seems, so we’re looking for a bargain. (more…)

Aggressive SEO companies

Posted by Michael Bloch in web marketing (Monday November 10, 2008 )

“You clearly need a little more education on SEO Mr. Bloch”. I remember being told this by an overpriced SEO company a few years back. It sprang to mind recently when reading about a few site owners who have been harassed by aggressive SEO companies. (more…)

Free shipping a favorite

Posted by Michael Bloch in web marketing (Saturday November 8, 2008 )

Hope springs eternal they say and many online retailers, armed with a fistful of marketing strategies, have chosen to take an optimistic view of the holiday shopping season ahead. (more…)

Content reproduction & nofollow

Posted by Michael Bloch in web development (Friday November 7, 2008 )

If you offer content for reproduction, what is your “nofollow” tag policy? If you don’t have one, you may be losing search engine ranking kudos. (more…)

Search marketing statistics 2008

Posted by Michael Bloch in web marketing (Wednesday November 5, 2008 )

Looking for some interesting snippets of info to liven up your next dinner party? Nothing says Mr. (or Mrs. or Ms.) Popularity more than a hatful of search marketing facts and figures! (more…)

Outbound links don’t suck

Posted by Michael Bloch in web marketing (Tuesday November 4, 2008 )

Some web site owners are very hesitant to publish links to other sites from their own – and they might be doing themselves a disservice. (more…)

Online layaway service

Posted by Michael Bloch in ecommerce (Sunday November 2, 2008 )

It works well in the world of bricks and mortar, so why not online? Here’s a brief look at a layaway (or layby as we call it in Australia) service for online merchants. (more…)