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Fear equals PPC conversions?

Posted by Michael Bloch in web marketing (Monday December 1, 2008 )

A tactic I’m seeing used increasingly in PPC ads is the cultivation of fear. (more…)

Cyberchondria and online health info

Posted by Michael Bloch in online world (Sunday November 30, 2008 )

I’m a little hesitant to dig too deep when researching health information on the web as a sniffle and a sore throat can wind up being ebola. (more…)

Black Friday morons

Posted by Michael Bloch in web marketing (Friday November 28, 2008 )

Jeez, I *hate* this time of the year. It’s incidents like this that remind me how close we are to our prehistoric, uncivilized roots, how thin a facade civilization is.. and the sometimes fatal impact of marketing. (more…)

Ready for holiday shopping fraud?

Posted by Michael Bloch in ecommerce (Friday November 28, 2008 )

While many merchants are worried about how the economy will affect this year’s holiday sales; something you can bet on is that the fraudsters will be out in force; shopping until they drop – or get caught. (more…)

Hiding prices from online shoppers

Posted by Michael Bloch in ecommerce (Thursday November 27, 2008 )

I was out online shopping for a futon today, ready to buy, and noticed that many of the local suppliers didn’t list pricing. In my opinion, this is a fatal mistake for any merchant hoping to use the web to drive sales. (more…)

Holiday shopping – crisis or opportunity?

Posted by Michael Bloch in ecommerce (Tuesday November 25, 2008 )

There appears to be a bit of doom and gloom around again regarding holiday shopping forecasts for this year; but it doesn’t necessarily mean your business has to suffer – you can still thrive. (more…)

Print magazines going purely online

Posted by Michael Bloch in online world (Saturday November 22, 2008 )

In the mid-90’s I used to salivate over the prospect of the next issue of my favourite tech magazines coming out with their bonus cd’s of software goodies, but I haven’t bought a magazine of any description now for at least 5 years; preferring to get my industry news online – it’s fresher and cheaper. (more…)

Digg for Google?

Posted by Michael Bloch in online world (Friday November 21, 2008 )

I was logged into my Google account this afternoon and after running a search noticed a few icons next to all the results representing interesting new(?) features; one a “Digg” type voting function. (more…)

Email marketing metrics report – 08

Posted by Michael Bloch in web marketing (Thursday November 20, 2008 )

MailerMailer recently released it’s bi-annual email marketing metrics report with some interesting statistics on subject line length, open and click rates. (more…)

Web ready graphic design

Posted by Michael Bloch in web development (Tuesday November 18, 2008 )

If you’re a graphic designer, how web savvy are you? (more…)