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Consumers skimping on Valentines Day

Posted by Michael Bloch in ecommerce (Saturday February 14, 2009 )

I’m a bit late on this one I guess, but anyway. If your business depends on Valentines day and you’ve noticed a dip in the amount folks were spending; according to a recent survey the problem may not be on your end. (more…)

Google, penalize thyself

Posted by Michael Bloch in web marketing (Friday February 13, 2009 )

It’s no secret that Google detests paid links and paid blog reviews as they mess with G’s algorithm by skewing rankings. But what if one of its own properties engaged in those practices? (more…)

Refund scams

Posted by Michael Bloch in web marketing (Wednesday February 11, 2009 )

The promise of a refund is a great conversion tool, but one that some merchants are abusing. (more…)

Facebook matures

Posted by Michael Bloch in online world (Tuesday February 10, 2009 )

.. not so much in terms of how long it’s been around, but the age of users Facebook is attracting. Like MySpace before it, Facebook is experiencing an influx of the mature members. (more…)

Australian bushfire appeal

Posted by Michael Bloch in online world (Monday February 9, 2009 )

I love my country – its harshness somehow adds to the beauty; but the bushfire emergency of recent days has reaffirmed in me just how deadly it can get here.. and so quickly. (more…)

Marketing Wisdom 2009

Posted by Michael Bloch in online world (Saturday February 7, 2009 )

Looking for some inspiration? Marketing Sherpa’s Marketing Wisdom 2009 might have some ideas for you – and it’s a free download. (more…)

Simple email marketing

Posted by Michael Bloch in web marketing (Friday February 6, 2009 )

Sometimes it can be hard to crank out a regular newsletter or flashy email campaign, or one at all – but letting your lists go stale is a real waste of the effort that you’ve put into building them. (more…)

Using video on web sites

Posted by Michael Bloch in web marketing (Thursday February 5, 2009 )

I’ve visited a few sites today after getting emails about topics I’m interested in, only to find on visiting the page, there’s just a video. Bleh. (more…)

Quick press release tip

Posted by Michael Bloch in web marketing (Wednesday February 4, 2009 )

If you’re going to send a press release out to thousands in the hope of getting your targets to distribute it, it’s probably not a good idea to jam their inbox with chunky attachments. (more…)

The fragility of online reputation

Posted by Michael Bloch in web marketing (Tuesday February 3, 2009 )

We all do stupid things in life. I’ve certainly done my share; probably enough to fill a few lifetime’s quota. No doubt, I’ll manage to complete a few more bonehead moves before my time is done. Pre-Internet, an error in judgement often caused limited damage. These days, an indiscretion can get immediate and broad attention online and cause irreparable harm. (more…)