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Keeping in touch boosts sales

Posted by Michael Bloch in web marketing (Monday September 28, 2009 )

Early last year I purchased a few antennas from a company and was really pleased with the products and service. I now need to buy some more related equipment, but the problem is, I can’t remember who I bought the first lot off. (more…)

Content vs. community sites

Posted by Michael Bloch in web marketing (Saturday September 26, 2009 )

Where does Joe/Joeline Surfer spend most of their time on the web – is it on content sites or around online communities? According to a survey by the Online Publishers Association (OPA), content sites still have the edge. (more…)

Official: Google on the keywords meta tag

Posted by Michael Bloch in web marketing (Wednesday September 23, 2009 )

Google put paid to another hot topic in terms of SEO recently – whether or not they use the keywords meta tag in ranking pages (more…)

Abandoned shopping carts – or not?

Posted by Michael Bloch in ecommerce (Saturday September 19, 2009 )

A study by McAfee has found that shopping cart abandonment rates, which are often reported as being high across most categories, may be a little misleading. (more…)

Google rankings and W3C validation

Posted by Michael Bloch in web development (Friday September 18, 2009 )

Ah, finally! I’ve been having this argument with people since 2001 and now, the official word from Google on whether or not having the source code of your web pages validate according to W3C standards gives you an edge in rankings. (more…)

Twitter gearing up for ads

Posted by Michael Bloch in web marketing (Saturday September 12, 2009 )

Twitter’s recent TOS update leaves the door well and truly open for the service to start delivering advertising. (more…)

Video isn’t always the right way to go

Posted by Michael Bloch in web marketing (Friday September 11, 2009 )

When it comes to video on the web, just because the technology is there, it doesn’t mean you have to (or even should) use it. (more…)

Email and spam statistics

Posted by Michael Bloch in online world (Tuesday September 8, 2009 )

I feel like I’ve been in my inbox all day and I guess I’m not alone. Email has become such an important part of my life that when I come across someone without an email address, I’m truly astounded. It totally throws me off my game :). (more…)

What’s a lead worth?

Posted by Michael Bloch in web marketing (Friday September 4, 2009 )

While it’s a little like asking how long is a piece of string, a recent report provides a general idea. (more…)

Mandatory PCI compliance looms

Posted by Michael Bloch in ecommerce (Thursday September 3, 2009 )

Heads up – it’s been on the horizon for a long time and it seems mandatory PCI compliance’s time has finally come… and it will affect many small merchants (more…)