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Google page preview

Posted by Michael Bloch in online world (Wednesday November 4, 2009 )

An interesting new feature from Google is called “page preview” (more…)

Ad buying scams

Posted by Michael Bloch in web marketing (Tuesday November 3, 2009 )

Phoney ad buyers are causing havoc around the web by getting unwitting publishers to help them spread malware. This is an important issue for all site owners who make their money from ad revenue to be aware of. (more…)

Click fraud and ROI

Posted by Michael Bloch in web marketing (Monday November 2, 2009 )

A recent report says that click fraud is down on the same quarter last year. It’s good news, but something that hasn’t changed…. (more…)

eBay’s Top Rated Seller program

Posted by Michael Bloch in ecommerce (Saturday October 31, 2009 )

In case you missed the rollout (as I did) – in a strategy to woo shoppers back to eBay, the company changed qualification criteria on discounts for US merchants at the beginning of this month. Sellers will now need to work even harder to avoid low feedback scores; but will reap the rewards in doing so. (more…)

Virtual goods – money for nothing

Posted by Michael Bloch in ecommerce (Thursday October 29, 2009 )

The virtual goods industry is set to become a $1 billion business this year in the USA, and is expected to grow 60% in 2010. (more…)

15 years of banner ads

Posted by Michael Bloch in web marketing (Wednesday October 28, 2009 )

It was October 27, 1994 when banner ads first made their appearance. It’s hard to believe there was a time when they weren’t around. (more…)

Treading carefully

Posted by Michael Bloch in online world (Monday October 26, 2009 )

User generated content, be it in the form of comments, forum posts, profiles, article contributions or otherwise, can really enrich a site.. and cause their share of headaches too. (more…)

Toilet roll style sales page record

Posted by Michael Bloch in web marketing (Saturday October 24, 2009 )

I believe I’ve just seen the longest “toilet roll” style sales letter page ever.

From the top of the sales page to the first call to action was an incredible 37 screens long. (more…)

2009 holiday online shopping survey

Posted by Michael Bloch in ecommerce (Friday October 23, 2009 )

With the silly.. er.. holiday shopping season approaching, merchants increasingly turn their thoughts to grabbing a slice of the action. (more…)

The half million dollar banner ad

Posted by Michael Bloch in online world (Thursday October 22, 2009 )

Imagine you owned Twitter. How much would someone have to offer you to have a banner ad for their business displayed across the Twitter network for just 24 hours? Does half a million bucks sit ok with you? (more…)