2010 will be the year for M-Commerce – ecommerce via smartphones and other handheld devices. After years of it being the Next Big Thing; it finally is. However, this poses some challenges for online merchants. (more…)
M-commerce & cart abandonment
Ecommerce a top performer
If you’re involved with ecommerce, you are part of one of the best performing industries in the past decade. That knowledge and a few bucks will get you a cup of coffee ;). (more…)
Customer complaints & merchant excuses
The silly season is often followed by the complaints season. While some customers will whinge and exaggerate for the sake of it or in order to try and squeeze something out of a merchant they aren’t entitled to, others have valid complaints that need to be dealt with very carefully. (more…)
Beta and premium online services
The word “Beta” comes from the second letter of the Greek alphabet and directly translates to mean “full of bugs”. Well, that’s actually not true, but you would sometimes think it’s the case. (more…)
Online advertising – the big CPM earners
If you’re only getting a few bucks per thousand impressions for advertising on your site, these figures will certainly make you drool – or if you’re an advertiser, make you cringe. (more…)
Spending more time online
It probably won’t come as any surprise that we’re spending more time online than ever – and more of us are spending our cash via the Internet too. (more…)
And so this is Christmas
To all the marketers out there – now that the silly season is almost over (aside from the post-Xmas sales); have you given much thought to the year ahead regarding your career? (more…)
Page load times – you’ve got 10 seconds
What’s more important – a snappy site design that is slow to load or a rather plain looking site that zips along? Once a hot topic during dialup days, then somewhat ignored due to the wide adoption of broadband; page load speed is again getting attention. (more…)
Terrific Tuesday trumps Green Monday
Green Monday didn’t turn out to be the online spending frenzy predicted, but last Tuesday more than made up for it. (more…)
Survey : ebooks boom
2009 will probably be the year remembered as being the real beginning of ebook popularity thanks to rapid Kindle and other e-reader uptake. The growth rate of e-book trade sales was an incredible 176% this year and the time ahead looks good for ebooks in all sorts of formats – half a billion dollars worth next year. (more…)