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Trust, marketing & the rule of 5

Posted by Michael Bloch in web marketing (Saturday February 13, 2010 )

When it comes to product recommendations, people don’t trust their friends and peers so much any more as in this day and age, a friend is very different to even just a decade ago and our network of peers is bigger than ever. (more…)

World’s worst phishing attempt?

Posted by Michael Bloch in ecommerce (Tuesday February 9, 2010 )

I have a love/hate relationship with spam and phishing emails. It’s usually the latter but sometimes an attempt by a phisher is so pathetic, it makes me laugh. Like this one I received today. (more…)

Email – getting the message right

Posted by Michael Bloch in web marketing (Sunday February 7, 2010 )

A pre-sales conversation via email can be particularly challenging as there’s so many additional threats relating to mixing up the message and confusing a potential target. (more…)

Facebook, Twitter, Blogging & Youth

Posted by Michael Bloch in online world (Saturday February 6, 2010 )

Blogging isn’t such a popular activity with teenagers and young adults nowadays and Twitter even less so according to a recent survey. (more…)

Neuromarketing research continues

Posted by Michael Bloch in web marketing (Thursday February 4, 2010 )

Back in 2008, I wrote about an emerging technique called neurologically optimal advertising. 2 years later, it’s still being developed and is now more widely known as neuromarketing. (more…)

The power of brands

Posted by Michael Bloch in online world (Wednesday February 3, 2010 )

I have a policy – to never participate in unsolicited telephone surveys. Usually all they have to do is say “survey” and I politely say “no thanks” and hang up before they can respond.

I broke this rule recently without even realizing it; purely because of the company involved. Or was it that company? (more…)

Touchy spam filters

Posted by Michael Bloch in web marketing (Tuesday February 2, 2010 )

It’s quite amazing what will trigger some spam filters and send your communication to email hell. (more…)

Company news web pages

Posted by Michael Bloch in web development (Sunday January 31, 2010 )

Many online merchants have company news pages, but sometimes they can work against a business rather than for it. (more…)

Apple iPad – no Flash support

Posted by Michael Bloch in online world (Friday January 29, 2010 )

I thought my last post somewhat relating to the Apple iPad would be the only one for the week as new gadgets aren’t my core interest, but this issue is pretty important. (more…)

Not about the Apple iPad

Posted by Michael Bloch in web marketing (Thursday January 28, 2010 )

The Apple buzz machine has excelled once again. If any other company had released the iPad, would the coverage have been the same? (more…)