Inbound marketing strategies are proving to be more effective and cheaper than outbound marketing, according to the “State of Inbound Marketing Report†(more…)
Inbound marketing trumps outbound
“Click here” call to actions still crucial
With underlined hyperlinks not really fashionable these days, some people still need to be told to “click here” in certain circumstances, or the equivalent. (more…)
Google publishes user data request stats
Tinfoil hats firmly on – Google has published some statistics on government requests for user information and also content removal requests from various government agencies. (more…)
Apple’s leak marketing continues?
We’ve seen a couple of great examples of Apple’s leak marketing in the last week.. or were they? (more…)
What’s “great service” online?
People are still watching their dollars, but that doesn’t mean to say they won’t pay more for great service. (more…)
Cautious shoppers respond to trust seals
McAfee recently analyzed the online shopping behavior of more than 163 million visitors and the millions of purchases they made over a two year period with some interesting results in relation to trust seals. (more…)
More to shop online for Mothers Day
According to a recent survey, a healthy chunk of people plan to purchase their Mother’s Day gifts and Father’s Day gifts online this year. (more…)
Schools selling online ad space
Don’t be surprised if banner ads start appearing on your child’s school’s web site soon. (more…)
Google Caffeine rolling out?
Have you noticed your site bouncing around in Google’s search engine results lately? You might be seeing Google Caffeine. (more…)
Profiting from expired gift cards
A new service where consumers can cash in their gift cards reveals some very interesting (and potentially profitable) data for online merchants still considering whether to offer gift cards or gift certificates – and a little inspiration as a side point. (more…)