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Free Shipping Day eclipses Black Friday

Posted by Michael Bloch in ecommerce (Tuesday December 21, 2010 )

Free Shipping Day in the U.S. last Friday reaped $942 million; a 61-percent increase compared to the corresponding shopping day last year according to comScore. (more…)

Ad saving service – AdKeeper

Posted by Michael Bloch in web marketing (Sunday December 19, 2010 )

I have to admit there’s been a few times when I wished I could save an advertisement without interrupting what I was doing – and that’s exactly what AdKeeper does. (more…)

Google’s new “hacked” site warnings

Posted by Michael Bloch in online world (Saturday December 18, 2010 )

Clicking a link can be a little like Russian roulette at times – you never know quite what you’re going to see, or what will happen. (more…)

Bad weather = big online bucks

Posted by Michael Bloch in ecommerce (Thursday December 16, 2010 )

I’ve always found the cooler months in North America tend to be a little busier online and the same in Australia. During warmer months, people are often in that mysterious place called “outside”. (more…)

Online shopping and credit card rejection

Posted by Michael Bloch in ecommerce (Monday December 13, 2010 )

When a credit card is declined in conjunction with an online purchase, shoppers take it seriously – sometimes going as far as to never return to that merchant again. (more…)

Sex sells – imagery in ads

Posted by Michael Bloch in web marketing (Friday December 10, 2010 )

A recent survey shows that many people say they are becoming concerned by the amount of sexual imagery in advertising, but I think some of the respondents (and you can guess who), may be telling porky pies. (more…)

Online ad spend to bypass newspapers

Posted by Michael Bloch in web marketing (Wednesday December 8, 2010 )

Even more bad news for newspapers is on the horizon, with Internet ad spending expecting to eclipse newsprint’s market share by 2013. (more…)

Banner ads get the cold shoulder

Posted by Michael Bloch in web marketing (Sunday December 5, 2010 )

A survey of over 2,000 US adults have found advertising on the Internet is ignored by the majority of people; and in particular, banner ads. (more…)

Bad reviews *can* hurt search rankings

Posted by Michael Bloch in web marketing (Saturday December 4, 2010 )

I used to work with a guy who believed there was no such thing as bad publicity. He learned the hard way. Another merchant has learned this lesson too after getting the attention of Google. (more…)

Hotlinking is bad? Perhaps not for SEO

Posted by Michael Bloch in web marketing (Thursday December 2, 2010 )

Hotlinking is where a site displays an image or object on a page that is stored on another site. Usually people will hotlink images without the permission of the owner of the site being referenced, causing additional bandwidth consumption for the source site. (more…)