I was going through a backlog of various marketing newsletters from the past week and just about every publication mentioned Pinterest at some point. (more…)

Google is addicted to speed – and a recent article in their quarterly newsletter gives a bunch of good reasons; some of which online businesses should take note of. (more…)

If you’re going to offer something as lightweight as a free executive summary of a horribly expensive report – don’t make it a shopping cart item and force folks to go through a lengthy checkout process. (more…)

While shopping cart abandonment is generally considered A Bad Thing; we’re reminded it’s a part of the online shopping process. (more…)

On many occasions over the last 15 years I have been incredibly thankful I gave up drinking before getting involved in the online world. (more…)

Social media can be a dream for online business, or a nightmare as the world’s largest domain name registrar recently discovered. (more…)

Most forum/blog commenting guidelines are a joke in that they are not enforced. Let’s turn that around in 2012. (more…)

If you’re going to send marketing emails, it’s probably not a good idea to send them from a “do not reply” address. That’s just rude. (more…)

On a couple of occasions I’ve decided to pre-arrange disposal of my body in preparation for when the grim reaper comes a-knockin’, but organising a bargain basement cremation entirely online has been impossible; so I’ve given up in each instance. (more…)

If you’ve been tinkering with SEO for any length of time, you’ve likely heard of Matt Cutts. (more…)