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Global Online Shopper Survey Report

Posted by Michael Bloch in ecommerce (Saturday April 28, 2012 )

WorldPay has released a report on the findings of its survey that polled more than 19,000 online shoppers across the globe in regard to their online shopping habits. (more…)

Al Gore – Internet Hall Of Fame

Posted by Michael Bloch in online world (Friday April 27, 2012 )

Al Gore was among the inaugural Internet Hall of Fame inductees announced recently at the Internet Society’s Global INET 2012 conference in Geneva, Switzerland. (more…)

Death Of The Company Blog?

Posted by Michael Bloch in web marketing (Tuesday April 24, 2012 )

It appears companies are increasingly turning their backs on blogs in favor of social network sites. (more…)

Facebook Page URL’s In Advertising

Posted by Michael Bloch in web marketing (Saturday April 21, 2012 )

I saw a TV ad the other night that featured a company’s Facebook page address, but not their own domain. I’m not sure if this is such a good idea. (more…)

The Importance Of Free Shipping

Posted by Michael Bloch in ecommerce (Tuesday April 10, 2012 )

Xmas is long gone, as is Valentines Day and more recently Easter. Things a little quiet? Consider free shipping – it may be a lot more important in turning browsers to buyers than you think and it doesn’t have to send you bankrupt. (more…)

Ahem – About Those Links

Posted by Michael Bloch in web marketing (Friday April 6, 2012 )

It seems Google is moving away from “silently distrusting” spammy or paid inbound links and becoming more vocal about them. (more…)

Paywall Alternative – Google Microsurveys

Posted by Michael Bloch in web marketing (Monday April 2, 2012 )

Folks generally hate paying for content. Publishers like making money with as little effort as possible. Put these aspects together, plus a new twist from Google and microsurveys may be a nice little earner where everyone wins. (more…)

Subject Line Vs. Origin

Posted by Michael Bloch in web marketing (Friday March 30, 2012 )

Which is the more compelling reason to open an email – the subject line or the company that sent it? (more…)

AVG Anti-Virus Rolls Out Do Not Track

Posted by Michael Bloch in web marketing (Thursday March 29, 2012 )

And an aspect likely to add to the wailing, gnashing of teeth and rending of garments of some in the online advertising industry, do-not-track will be enabled by default. (more…)

Watch Out For Social Engineering

Posted by Michael Bloch in online world (Wednesday March 28, 2012 )

Do you work in a or consult for a company where new staff members seem to join the team every day? In these situations, it can be hard to keep track of who is who, so it’s particularly important to be vigilant against social engineering ploys. (more…)