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FIFA World Cup and web traffic

Posted by Michael Bloch in online world (Saturday July 3, 2010 )

I had no idea how many soccer fans there were out there until this darned 2010 FIFA World Cup. Apologies in advance to any soccer fans out there – but enough already :).

On some sites I work with, I’ve been seeing some strange traffic patterns over the last few weeks and while some of it can be put down to Google’s ongoing tweakery, the World Cup is playing a role.

According to Comscore, On Friday, June 11, 1.2% of the global Internet audience visited the official FIFA World Cup site. Even 1% of Americans did – a nation not really known for soccer.

When the World Cup matches kicked off on the 14th of June, global web traffic that day exceeded the record set when Barack Obama won the US presidential election.

That record was broken again on Jun. 24 when simultaneous World Cup qualifying matches and the longest ever Wimbledon match saw over 20 million Peak Visitors per Minute globally according to Akamai.

At the time of writing this, around 20% of the web traffic for the UK, Netherlands, France and a few other European countries was soccer related. You can keep tabs on what’s happening via this real-time web traffic monitor from Akamai:

Thankfully, it’s all over on the 11th – the day of the grand final.

I think the lesson in all this for me is next World Cup, I’ll somehow be trying to weave World Cup related topics into the sites I work with.


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