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Web development opportunities

Posted by Michael Bloch in online world (Friday December 7, 2007 )

It really doesn’t seem all that long ago I was trying to convince small business owners over here they needed to be on the web.. and it wasn’t. I certainly remember constantly babbling on about the importance of not only having a site, but advertising that fact on stationery, shopfronts, vehicles etc.

Things have really changed over the past 6 years or so and the smaller retailers certainly have made their presence known online. According to this article; the number of small and medium US retailers selling online has grown over just the last couple of years from 21 percent to 32 percent… and many are giving the major players a run for their money through creative marketing methods such as utilizing Youtube and social shopping networks.

But that’s still 68% not selling online .. and I wonder how many still don’t have sites at all. There obviously remains plenty of opportunities out there for consultants and developers that service the small biz market.

I’m still of the belief that many businesses don’t get online or sell online purely because of fear – fear of the unknown, fear of the complexity, fear of expense. These are the businesses you won’t necessarily reach online. To get to these businesses, you’ll likely need to hit the pavement; and it’s as much about selling yourself as being a trustworthy person as much as it is about your technical or marketing prowess, or a fancy proposal. In fact, high end jargon and glitzy proposal may well scare some of these people away.

If you’re finding your caseload is light at the moment, or you are trying to break into some form of online industry consultancy; my article on finding web development work might be of value to you. If it’s a job with another design/marketing firm you’re after, try my guide to writing applications for web based jobs


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