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Twitter Usage Survey Report

Posted by Michael Bloch in online world (Saturday June 2, 2012 )

While the number of adult US users of Twitter hasn’t increased a great deal over the last 18 months, how much they are using the service has.

According to Pew Research Center’s Internet & American Life Project, 15% of online adults were using Twitter earlier this year, up from 13% in May 2011.

However, the number of adult Twitter users interacting with the service on a daily basis has doubled since May 2011 and quadrupled since late 2010 when just 2% of online adults used Twitter on a typical day.

Twitter remains especially popular with young adults, with 26% of internet users ages 18-29 using it, which is nearly double the rate of those aged in the 30 – 49 bracket. Nearly a third of those age 18-24 (31%) are Twitter users.

Young internet users who use Twitter on a typical day doubled over the last year, with 20% of those aged 18-24 utilising the service daily, up from 9% in May 2011.

Pew states one in five smartphone owners are Twitter users, with 13% using the service on a typical day. Again, cell phone owners aged 18-24 are more likely than older folks to use Twitter on their mobile devices

The survey also found urbanites (19%) and suburbanites (14%) are significantly more likely to use Twitter than their country cousins (8%).

The survey was conducted by Princeton Survey Research Associates International among a sample of over 4,500 US adults age 18 and older. Pew’s Twitter Use 2012 survey report can be viewed in full here (PDF).

According to information from Twitter released in March, the service had more than 140 million active users at that point churning out 340 million Tweets a day.

Who would have thought a micro-blogging service that only allows 140 characters per post to become so popular? But then again in this age of rapidly diminishing attention spans, perhaps it’s not that surprising.


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