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Twitter grabs Aussies’ attention

Posted by Michael Bloch in online world (Monday August 17, 2009 )

Twitter has enjoyed meteoric growth all over the world.. and especially in Australia.

Back in June 2008, a paltry 13,000 Australians visited Twitter according to comScore. I doubt I was among them back then; Twitter just seemed to me to be an annoying, flash in the pan type of application at that point in terms of marketing; except among tech geeks.

It wasn’t until Twitter was catapulted into the limelight by the likes of Ashton Kutcher and Oprah Winfrey that the service became mainstream and a marketing opportunity not to be ignored.

In June 2009, the number of Australians visiting Twitter swelled to 800,000 – around one in 25 Australians.

The spike in visits represented an amazing growth rate of 6,122%

Overall, Australians are becoming more social in an online sense – that is, using social networks more frequently. Comscore says that over 70 percent of Internet users in Australia visited a social networking site in June, up 29 percent from the previous year.

Facebook remains the favorite, with 6,102,000 Australian visits during June 2009; far ahead of the next most popular destination, MySpace at 3,530,000. The figures exclude visits from public computers such as Internet cafes or access from mobile phones or PDAs.

Google’s family of sites were the most visited properties overall in Australia in June with 10.7 million visitors. 78 percent of those folks were visitors to social networking sites and 16 percent were what comScore term heavy social networkers.

You can read more of comScore’s findings here.


Twitter as a marketing tool for online business


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