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TV news an endangered species?

Posted by Michael Bloch in online world (Wednesday December 31, 2008 )

Results from a survey published last week show that the Internet is taking an ever increasing slice of attention when it comes to news… and television news is being the hardest hit.

According to a study from the Pew Research Center, the Internet has surpassed all other media except television as a main source for national and international news in the USA.

In the survey conducted Dec. 3-7 with 1,489 adults, 40% stated get most of their news on national and international issues from the internet – a massive increase from just 24% in September 2007. 65% said they rely mostly on the Internet for news than cite newspapers (35%).

It’s the younger demographic’s habits that will be particularly disturbing to TV executives. 59% of those younger than 30 say they get most of their national and international news online. In September 2007, only 34% did.

TV’s loss was not only the Internet’s gain among the young ‘uns, but also radio and newspaper sectors interestingly enough. 28% said that newspapers were their main source of news, which is up 5% on last year and 18%, radio – also up 5%. The figures from the Pew Survey add up to over 100% as multiple responses were permitted.

The complete survey report can be downloaded here (PDF).


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