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What The Heck Is Pinterest?

Posted by Michael Bloch in online world (Saturday January 14, 2012 )

I was going through a backlog of various marketing newsletters from the past week and just about every publication mentioned Pinterest at some point.

There was a time in the past I didn’t take much note of new social network sites being launched that were attracting a bit of attention as it was happening every day.

One I remember ignoring for quite some time was a site called Twitter. After all, what kind of fool would frequent a site where you could only enter messages 140 characters long. It was going to be a fad that would quickly die out. A lesson was learned.

Anyhow, it seems Pinterest is The Next Big Thing and is particularly popular with females. It appears to be currently purposely geared toward that demographic too. It doesn’t have a “girly” (please excuse that term) design by any means, just in how it pitches itself:

“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”

Pinterest’s goal: connect everyone in the world through the ‘things’ they find interesting.

Members “pin” images of items they are interested in or have acquired. Others comment and/or “like” an item and the item is also scored. Members can “repin” items from another member to appear under their own profile.

Items might be products, services or in some cases even a graphic representation of some words of wisdom or humor. The site where the item was sourced from/spotted on is linked to.

I hear the service already has a few million users. You don’t have to think too hard about it to understand the potential – and it’s going to be interesting to see how Pinterest handles an influx of merchants self-promoting (something they already indicate they frown upon).

Currently, membership is by invitation only. You can sign up for an invite to join Pinterest – and then wait like me to have a look behind the scenes; or you can be invited by someone who is already a part of the network.

Just a side note: the Pinterest folks have shown some savvy regarding their domain name. On a couple of occasions today I typed in “” and it redirected to the right URL. They also have registered as well. It can be a very good idea to register common misspellings of domain names.


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