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MSN Search and humble pie

Posted by Michael Bloch in online world (Tuesday March 7, 2006 )

A couple of days ago, Neil Holloway, Microsoft president for Europe, Middle East and Africa was reported to have claimed that MSN Search would be a more relevant search engine in the US marketplace than Google within 6 months time.

I wasn’t quite sure what to make of that comment, but many media outlets spun it as meaning that MSN was stating that they would eclipse Google in that time frame.

Ken Moss, MSN’s General Manager of Web Search, yesterday tried to tone things down a little. In this blog post on MSN Search’s Weblog , Ken stated that he won’t “predict the progress of our competitors and so we won’t forecast when we might take the lead”.

A wise man is Ken :).

Neil also clarified his comments here.

Still, whatever was actually said, it did attract a lot of media attention for MSN, just another little reminder to all of us that Google isn’t the only show in town :).

I sense some big things in store for MSN Search over the next couple of years; not only from refinement of their search applications, but as a result of the release of IE7, then with the launch of Vista.

One thing’s for sure, the digital bloodshed in the search engine battlefield is far from over and it is encouraging to see companies still duking it out, not to be second fiddle, but with their sights firmly set on being no.1. The day that stops is the day when serious innovation and refinement will die.

Show your gratitude and hug a MSN Search team member today :)


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