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Marketing Wisdom 2009

Posted by Michael Bloch in online world (Saturday February 7, 2009 )

Looking for some inspiration? Marketing Sherpa’s Marketing Wisdom 2009 might have some ideas for you – and it’s a free download.

It’s the 7th edition of the ebook and it contains a ton of great stories and lessons learned in 2008 by marketers; and in their own words. The entries are gems, nothing too long or involved, just easily digestible short case studies.

Experiences included in the 50 page report aren’t just from the big companies, but smaller online businesses too.

Of the stories submitted, 3 things shine through.

a) Email marketing is not dead
b) Participation in social networks is important
c) Search engine optimization is a critical strategy

Nothing really earth shattering in that information in itself, but how to leverage these important options, how they can be applied in a variety of situations and what sort of results can be gained is what the Marketing Wisdom report is all about. It’s advice straight from your peers and really doesn’t attempt to sell you anything.

Even if you think you know it all, it’s not a bad idea to check out what your competitors may be doing or might do – they could be reading this too :).

Here’s the link; it’s a free download and no registration is required. (PDF-911kb)


Email marketing software review
Search engine optimization tips


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