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Traditional journalism out of touch

Posted by Michael Bloch in online world (Saturday March 8, 2008 )

According to a recent survey, just over two thirds of Americans believe traditional journalism is out of touch with what consumers want from a news service.

The We Media/Zogby Interactive poll of 1,979 adults nationwide also found that 48% of respondents stated their primary source of news and information is the Internet – an increase from 40% a year ago.

Other key findings from the survey:

– 86% of Americans said Web sites were an important source of news,

– Web sites were viewed more reliable sources than more traditional media, with 32% indicating Internet sites as their most trusted source for news and information, followed by newspapers, television and radio (15%).

– 55% of those age 18 to 29 say they get most of their news and information online, compared to 35% of those age 65 and older

– Only 1% consider blogs as their most trusted or primary source of news, although 59% felt that blogging has a significant role to play in journalism’s future.

– Three quarters of respondents thought the Internet has had a positive impact on the overall quality of journalism

You can read more of the We Media/Zogby Interactive poll results here.


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