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Google suggests a good reputation

Posted by Michael Bloch in online world (Tuesday September 28, 2010 )

Google’s Suggest function is quite handy, but can also help scare off potential customers. It’s another reason online merchants need to observe ethical business practices and monitor their online reputation closely.

I was running a search today and as I started typing in the company name, Google Suggest did its usual thing of offering suggestions. Here’s how it looked.

Uh oh. As a potential customer, this threw up a big red flag for me and I immediately selected Google’s “scam” suggestion – and Google Suggest is a feature I rarely use.

The World Wide Web is a big place and some merchants believe bad press will get lost among the noise and at some stage sink to the bottom; but in this particular case, the first listing dated back to three years ago. Once it’s out there, it’s out there and short of begging and pleading whoever owns the page (or taking legal action if the accusation is baseless), there’s not a whole lot you can do to remove it from a search engine results page.

Someone I knew who faced this situation had to invest a lot of time (and time = money) and effort in fixing the damage.

However, prevention is a much easier and cheaper strategy.

Part of prevention is keeping tabs on what’s being said about your company. You may have solid ethics, but it doesn’t mean your staff does, or you may have poorly trained staff that are giving your business a bad name. By getting onto it early, you may prevent a search on your company name coming up with a similar result as above.

Pick up some tips on monitoring your online reputation


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