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Google – the $100 billion brand

Posted by Michael Bloch in online world (Monday May 4, 2009 )

Google is the world’s first $100 billion brand and number one brand for the third year running.

The fourth annual BrandZâ„¢ Top 100 Most Valuable Global Brands ranking published last week by Millward Brown Optimor applies an economic approach to brand valuation, and uses a methodology similar to that employed by analysts and accountants.

Google’s is a pretty amazing achievement considering the company has toppled so many other established brands in terms of awareness and perceived value – some that have been around for over a hundred years.

Just 10 years ago, Google outgrew their garage office and move to 165 University Avenue in Palo Alto with just 8 employees. Less than a year before that, Sun co-founder Andy Bechtolsheim handed over a check for $100,000 to an entity that didn’t even exist yet: a company called Google Inc.

Heck, it wasn’t until 2000 that I first saw Google. I was berating a trainee for not using Alta Vista for search (Alta whosta?) and poking fun at the name of this newish so-called search engine. Within a few searches I was hooked.

I wonder if Google founders Larry Page and Sergey Brin ever dared to dream how big Google could get – and so quickly. I’d never want to own anything that gargantuan, but it is pretty amazing to bear witness to successes of companies such as Google.

While there may never be another Google; its story and those of other online megastars such as Amazon, YouTube, Facebook and Twitter are encouraging for all entrepreneurs – after all, the web is really still in its infancy and there’s a ton of revolutionary new services that haven’t even been thought of yet.


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