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Men, women and the Internet

Posted by Michael Bloch in online world (Thursday December 29, 2005 )

Pew Internet & American Life Project has just released a huge report on how women and men use the Internet. Amongst the interesting results is the finding that young women are more likely to be online than young men. 86% of women ages 18-29 are online, compared with 80% of men

Other key findings:

  • 67% of the adult American population goes online, including 68% of men and 66% of women.
  • On a typical day 61% of men and 57% of women go online.
  • Men are online more often than women.
  • 52% of men and 48% of women have broadband connections at home.
  • Women send and receive email more than men.
  • About 90% of men and women who go online use search engines, and about 40% use them on a typical day.
  • Men are more likely than women to engage in recreational activities while online
  • Women are more concerned than men about general criminal use of the internet.

Download the 54 page How women and men use the Internet report

Learn more about marketing to women on the web


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