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Family 2.0 and the Internet

Posted by Michael Bloch in online world (Wednesday September 27, 2006 )

The results of a survey of over 4,500 families from 16 countries during July and August by Yahoo and OMD regarding technology and its impact on the family unit have been released.

So what was discovered about “Family 2.0” in relation to their Internet consumption?

Some key findings from the survey:

– 25% of parents stated that IM has been a factor in improving their relationships with their kids.

– Families stated an average of 3.6 hours of using the Internet per day

– Family IM use averages out at 1 hour of IM a day.

– Email related activities comprise 1.2 hours of the average day.

– Over a third in the 18-34 age group said their social lives would suffer without technology

– 56% of parents stated that the Internet has assisted their children with schoolwork

– 61% of parents said the Internet has given their children exposure to a broad range of cultures.

– Two thirds of U.S. families in the study utilize the Internet for product research.

– 64% use a search engine daily.

– 62% share photos via the Internet

– 60% of U.S families book travel online

– 61% research health issues on the web

– Only a third of U.S. online households fit the “traditional” husband, wife, and children bill ; i.e. there have been many role changes such as men staying at home and women being the sole breadwinner.

– China appear to be the online streaming video viewing afficionados at 59 percent versus 25 percent globally.

View more of the ‘Family 2.0’ report


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