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The death of blogging?

Posted by Michael Bloch in online world (Monday October 27, 2008 )

A writer for Wired recently offered some interesting advice about blogging. “Don’t. And if you’ve already got one, pull the plug.”

According to Paul Boutin, blogging has now become “flooded by a tsunami of paid bilge”, attracting the “Net’s lowest form of life: The insult commenter”. Paul notes that Jason Calacanis of Weblogs network fame gave up his blog in July.

Needless to say, that article has attracted a bit of attention :).

Of all the often cited reasons for blogging, such as raising revenue, sharing information etc. etc.; the main reason I continue doing it is that it helps unblinker me. Working on the same sites day in and day out can really narrow your view – complete task A, move onto task B; rinse and repeat.

By blogging, it gets me out amongst it all, cruising industry news sites and forums, looking for new developments in various related industries and interesting stories. If it wasn’t for blogging, some decent revenue earners I’ve come across in the last couple of years simply wouldn’t have happened.

While I can identify with some of Paul’s general sentiments, I think blogging is far from dead and I’d still encourage site owners to implement one; if only for helping you to step outside your space a little to see the bigger picture in your particular industry. Of course, that doesn’t mean you have to write down what you learn, but it sure does make it easier to remember and gives you something to refer back to.

As for the idiot/insulting commenters – well, I’ve always maintained that a web site, forum or blog is not a democracy, it should be treated as a benevolent dictatorship. You control the action. Freedom of speech and the online world can sometimes be quite a beast. So many great forum and blog threads are hijacked by individuals who launch into ad hominem attacks, taking things off track and rendering the discussion useless.

Simply grow a thicker skin and use the delete button at will. Instead of getting into protracted arguments with these folks, I’ve found the most effective thing to do is to simply not even publish what they’ve had to say. Heck, you don’t even need to go to that trouble, just switch off comments altogether :).


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