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Blogging – state of the nation

Posted by Michael Bloch in online world (Sunday September 9, 2007 )

According to a recent survey of 1,000 adults, 80% of Americans understand what a blog is and almost 50% have visited one of the said beasties.

Other key findings from the Synovate blogging survey:

– 8% of Americans have their own blog
– 46% of blog readers visit specific blogs regularly
– 90% of those aged 25 – 34 know what a blog is, compared to 65% of people aged 65 and over.
– More women than men are bloggers
– 15% of blog readers visit them daily
– 5% read blogs several times a day or more.
– 1 in 3 people read gossip blogs
– The primary motivator for reading blogs is entertainment

There’s a couple of surprising points in those statistics for me, particularly the level of people reading primarily for entertainment rather than information and the popularity of gossip blogs. The majority of bloggers being women is also fascinating.

I think the statistic of 20% of people reading blogs daily or several times a day underlines the importance of blogging regularly – I aim for a minimum of 5 posts a week, but I wouldn’t exactly call Taming the Beast’s blog as a shining example of best practice blogging :). It’s as much about me keeping in touch with the wider online world as it is about providing content for others. Still, you’ll notice that the most popular blogs tend to be updated several times a day, if not more.

The statistic of 50% of people having visited a blog I believe to be a gross underestimate. Blog platforms have evolved so much and take so many various forms that people sometimes won’t recognize that what they are reading is a blog entry. The line between a blog and traditional site is becoming very much blurred.

Read more of the Synovate blogging survey


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