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Online spending and Green Monday

Posted by Michael Bloch in ecommerce (Wednesday December 16, 2009 )

Black Friday, Cyber Monday and.. Green Monday? It has very little to do with the environment, more so with greenbacks and this year’s Green Monday may have been a bottler.

ComScore’s latest holiday online spending report states for the US holiday season-to-date, nearly USD $21 billion has been spent online. This represents a 4-percent increase on the corresponding days last year, one percent higher than comScore’s original forecast that they say may be partly due to continued heavy promotional activity among retailers.

The week ending ending December 13 reached $4.74 billion in spending and it was also the heaviest online spending week on record. The previous record of $4.70 billion happened in December 2007.

While many still believe Cyber Monday is the heaviest online spending day of the year, it really only marks the beginning of the online holiday spending season.

ComScore says heavier spending continues to build until mid-December and eBay and PayPal state it peaks on the second Monday in December (hence Green Monday).

This year, “Green Monday” occurred this week on December 14 and comScore is saying it could have been be the heaviest online spending day of all-time. The company will announce this year’s Green Monday total later in the week.

However, what everyone else is making isn’t important is it? – it’s what you are generating that counts. So to all the online business folks who are readers of this blog, I hope it’s been a great season for you so far! While it’s always good to be making cash, you need to be alive to enjoy the fruits of your labors, so stay sane, take care of yourselves, the end of the silly season is in sight!

If you’re not doing so hot in terms of sales this year, it’s not too late! Check out some tips on reassuring your site visitors and reducing shopping cart abandonment.


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