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Holiday ecommerce update

Posted by Michael Bloch in ecommerce (Friday November 27, 2009 )

comScore’s 2009 holiday season forecast predicts online retail spending for the November – December period will reach USD $28.8 billion, representing a 3 percent gain versus year ago.

A recent report from comScore states that in holiday season retail e-commerce spending to date, $8.21 billion has been spent online, a 2-percent increase versus the corresponding days last year.

It’s certainly not the huge double digit increases we’ve become accustomed to over the years, but it could be a good deal worse in the circumstances, particularly given negative growth experienced over much of 2009.

While the “GFC” may be somewhat in our rear view mirrors now, comScore chairman Gian Fulgoni pointed out online spending this holiday season in the USA no doubt will be negatively affected by the reality of 10% unemployment and less disposable income in many consumers’ wallets.

comScore is also conducting weekly surveys of approximately 500 consumers to gauge attitudes in regard to the holiday shopping season.

In their most recent survey spanning the November 20-23 period, just over a third of consumers had not begun their holiday shopping yet. 45 percent said that they are seeing more discounts, sales or promotions this year versus last year, compared to just 9 percent who said they are seeing fewer.

When asked how important free shipping is for making an online purchase this holiday season, nearly three-quarters of consumers indicated it was important and only three percent said it had little effect or didn’t influence their online purchases in any way.


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