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Ecommerce posts double digit gains

Posted by Michael Bloch in ecommerce (Sunday May 9, 2010 )

Retail sectors overall showed mixed results according to the latest MasterCard Advisors’ SpendingPulse report, but ecommerce is riding high.

In its April SpendingPulse report released last week, MasterCard advisors say that ecommerce growth continues to outpace brick and mortar sales. Ecommerce sales increased a whopping 15.6% over April 2009, the 9th consecutive month of double digit growth. The average price of an online transaction grew slightly, up 0.2% from April last year.

Generally speaking, luxury sales posted a 15.5% increase comparable to the 15.2% increase in February 2010. The overall Electronics category was up 8.5%. Consumer Electronics sub-sector gained 9.7%, probably due to new product launches.

After the tumultuous times of late, I’m very glad I don’t have a bricks and mortar store. Ecommerce fared pretty darned well through the thick of the global financial crisis; even in those “terrible” months where double digit growth wasn’t achieved.

I say “terrible” because I don’t think it was in some ways. Of course, the human cost of the global financial crisis was truly tragic in terms of ordinary folks who fell victim to financial and real estate predators and the flow on effects from fat cats toppling; but we needed some sort of reality check I think – a reminder for this generation.

Things can’t be rosy all the time and if they are for too long, we get complacent and allow our debt to mount based on that rosy outlook. The bigger the boom, the bigger the bust as they say.

Back in 2007, I published an article entitled “Rainy day revenue“; more in relation to socking cash away while benefiting from situations such as achieving high search engine rankings, but the lessons apply to financial system burps, hiccups and projectile vomiting too.

While ecommerce is performing well now, given what’s happening in Greece at the moment and other uncertainties we perhaps shouldn’t assume the worst is over just yet.


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