Literally. Even the sanctity of the bathroom is no match for the power of social networking, with 27% of people in a recent survey stating they check Facebook while in the bathroom. (more…)
Social networks are in the toilet
Social networks as service status sites
My web hosting service had an outage on the weekend, albeit relatively brief. And when I say outage, I mean outage. (more…)
Social networks & responsibility
I was heartened to see that a Texas judge dismissed a lawsuit brought against MySpace regarding a teenager who was assaulted by a person she met via the social networking giant. (more…)
Social networks “mature”
By social networks maturing, I’m not referring to the age of the sites, but more the age of their users. Only 12 months ago, MySpace was widely considered to be a place for the young to hang out; as were many other networks.
Today, us oldies are taking over – mwok, mwok, mwok. (more…)
Social networks – users in control
Toyed with the idea of launching your own social networking MySpace-type site? If you’re approaching it thinking you’ll have total control over its evolution; then you may want to try another project instead. (more…)
Social networks growth/stickiness
A recent report on social networking examines the spectacular growth and stickiness of the most popular services. Stickiness is a term referring to the ability of a site to retain clients, members or visitors and to have them (more…)
Social Network Update Overload
Consumers may like to touch base with businesses on social networks, but overload them with stupid posts and they might run like hell. (more…)
Rebel Against Social Media ‘Rules’
Most marketing articles that discuss social media talk about activities such as actively “engaging” customers, “following” others and other such time consuming tasks. (more…)
Social networking and our lives
It only seems like yesterday Facebook was a closed shop and MySpace ruled the roost. Things have changed, as has the impact of social networks on our lives generally. (more…)
Social links in email marketing
Are you including links to your social network profiles in your email newsletters and marketing campaigns? If not, perhaps you should be. (more…)