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Social Network Update Overload

Posted by Michael Bloch in web marketing (Monday December 17, 2012 )

Consumers may like to touch base with businesses on social networks, but overload them with stupid posts and they might run like hell. (more…)


Social networking and our lives

Posted by Michael Bloch in online world (Sunday June 19, 2011 )

It only seems like yesterday Facebook was a closed shop and MySpace ruled the roost. Things have changed, as has the impact of social networks on our lives generally. (more…)


Social networks are in the toilet

Posted by Michael Bloch in online world (Monday January 24, 2011 )

Literally. Even the sanctity of the bathroom is no match for the power of social networking, with 27% of people in a recent survey stating they check Facebook while in the bathroom. (more…)


Social networks as service status sites

Posted by Michael Bloch in online world (Monday November 8, 2010 )

My web hosting service had an outage on the weekend, albeit relatively brief. And when I say outage, I mean outage. (more…)


When social network “fans” attack

Posted by Michael Bloch in web marketing (Sunday March 21, 2010 )

Having a Facebook or Twitter presence can really lift the profile of your business – but sometimes for all the wrong reasons as Nestle is currently discovering. Their Facebook “fan” page is currently a company’s worst public relations nightmare and serves as a caution for us all. (more…)


Social networking threatens friendships

Posted by Michael Bloch in online world (Tuesday August 4, 2009 )

The leader of the Roman Catholic Church in England and Wales has warned about the degradation of friendships due to the extensive use of social networking services. Usually I’d disregard this sort of thing as crank material, but he has a point. (more…)


Social network shutdowns

Posted by Michael Bloch in online world (Wednesday June 11, 2008 )

Monster.com will be shutting down it’s social network soon – it’s not the first big name to do so and it certainly won’t be the last. (more…)


Social network fatigue

Posted by Michael Bloch in online world (Saturday February 9, 2008 )

I’ve grown a bit weary of social networks lately and it seems I’m not the only one – according to some recent market research; social network users are spending less time on these services, or quitting them altogether. (more…)


Social network ad targeting

Posted by Michael Bloch in web marketing (Wednesday September 19, 2007 )

The holy grail of advertising on social networks may be a step closer to being achieved. MySpace has announced it can now tailor ads based on the information on members profiles. (more…)


Social network shakeup?

Posted by Michael Bloch in online world (Sunday July 1, 2007 )

Social network users aren’t the most loyal bunch of folks according to a recent survey, including MySpace members. This has ramifications for marketers – particularly those targeting specific teen/young adult groups. (more…)