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200 Marketing Ideas For Your Website - book/ebook review
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After all these years, it still gives me a big thrill to see references to Taming
the Beast.net published in books and on other sites - it's not only good for
traffic, but also for my ego ;).
Recently, I received a book in the mail from Henriette
Martel-Lawson, entitled 200 Marketing Ideas For Your Website. Henriette had
very kindly sent me a copy as TTB is mentioned in it. Usually when I receive
a book, I naturally flick straight to the section where TTB is mentioned and
briefly glance over the rest of the contents. Not so with 200 Marketing
Ideas.
In a nutshell, 200 Marketing Ideas For Your Website
(available also in ebook format) is an excellent, engaging read and I would
highly recommend it to people new to the world of ecommerce and web
marketing. Even seasoned site owners and marketers can pick up some very
valuable ideas from Henriette's book.
200 Marketing Ideas For Your Website
isn't complex or filled
with hype and buzzwords as so many other publications on the subject of web
marketing can tend to be. The book contains over 200 pages of intelligent ideas and
strategies; in a logical sequence and in bite sized format.
You'll learn how to:
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Attract visitors and keep your site "sticky"
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Portray confidence and competence to your visitors
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Properly present your products for online sales
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Up-sell and cross-sell to increase profitability
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Gather information from your visitors for marketing
purposes
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Gain and utilize feedback effectively
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Create a community of users
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Provide excellent customer support
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Protect your business
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Create content that engages your potential clients
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Turn visitors into buyers
One of the other problems I've struck with similar books is
that they have a tendency to contain 10% good ideas and 90% filler text.
Henriette doesn't waste the readers time - she launches straight into the
how, why, when and where of each strategy, giving you exactly what you need
to know.
As you'll see by the table of contents from the book I've
reproduced below; there's more to the effective marketing of a site than
just a handful of strategies. There are so many ways that you can draw,
hold and convert traffic and this book covers all the strategies that I
can think of - and then some! In a corporate environment, this book would
make an excellent reference for marketing meetings to inspire productive
brainstorming sessions.
Henriette, founder of Marketing Cues, is a very experienced
web marketing consultant and professional speaker. In 200 Marketing Ideas For Your Website; she hasn't just relied on her own knowledge of what works
and what doesn't. Henriette spent a great deal of time in research by
examining successful sites and looking for common elements that contributed
to the sites' success. Henriette also includes a reference to the sites she
reviewed so that you can see the strategy in action.
As well as a truckload of great ideas, Henriette points you
all the resources you'll need in order to implement the strategies. Also
included is a comprehensive glossary of terms to help you through all the
technobabble and buzz terms used in the world of promotion and
marketing.
Looking for something for the site owner who has everything?
200 Marketing Ideas For Your Website is wonderfully presented and
would make an ideal gift. It's definitely taking pride of place on my
bookshelf!
200 Marketing Ideas For Your Website is available directly
from Henriette's site, Marketing
Cues, and is available in paperback or
ebook format.
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200 Marketing Ideas For Your Website - Henriette Martel-Lawson
A practical guide containing marketing ideas gathered from
successful websites reviewed especially for this book. Learn
more. |
Table of Contents
Introduction
PART 1 Product Information
Visuals & Sound
1. Product ‘in context’
2. Multiple angles
3. Tangible clues for quality
4. Individual versus group shots
5. Thumbnails
6. Product composition
7. Product colours
8. Unique attributes
9. ‘Feel’
10. Location shots
11. Lifestyle photos
12. Meaningful pictures
13. ‘Service’ shot
14. Sound
15. Audio introduction
Product Details
16. Benefits & features
17. Target market
18. Substantiation
19. Graphs & charts
20. Exclusivity & customisation
Information Structure
21. Hierarchy of information
22. Product groupings
23. Categories
24. One-page information
25. Product ranking
26. Comparison shopping
27. Backup information
28. Mouseovers
29. Problem & solution
Supplementary Information
30. Product use
31. Product in action
32. Product history
33. Product applications
34. Virtual tour
35. Fun facts & curios
PART 2 Editorial & Tools
Editorial Information
36. Blog
37. Tutorials
38. Articles
39. White papers
40. Webinars
41. Step-by-step guides
42. Glossary
43. Library
44. Interviews
45. Reviews
46. Elsewhere
47. Useful links
48. Directory
Self-service Tools
49. Buyer’s guides
50. Product content tools
51. Calculators
52. Self-assessment tools
53. Design tools
54. Virtual models
PART 3 Credentials
55. Testimonials
56. Experts & customers reviews
57. Portfolio
58. Case studies
59. Client list
60. Story selling
61. Makeovers.
62. Endorsement seal
63. Expert endorsement
64. Celebrity endorsement
65. Product awards
PART 4 Sales Strategies
Selling Approaches
66. Unique Selling Proposition (USP)
67. Pricing
68. Packaging
69. Bundling
70. Solution & prevention
71. Projects supply
72. Ask the expert
73. Fear
74. Worthy cause
75. Pre-selling
Cross-selling
76. Complementary products
77. Target products
78. Accessories
79. Affiliate program
Sales Promotion
80. Top sellers
81. Web exclusives
82. Coupons
83. Hot prices
84. Free offers
85. Free samples
86. Bonus packs
87. Joint vouchers
88. Volume discounts
89. Cumulative discounts
90. Purchase plans
91. Rebates on next purchase
92. Loyalty programs
93. Last minute deals
94. Clearance outlet
95. Chance to win
Gift Ideas
96. Types of gift certificates
97. Gift giving solution
98. Gift advisor
99. Gift wrapping
100. Gift search options
101. Gift plans
102. Corporate gift certificates
103. Gift registry
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PART 5 Database Builders
104. Product registration
105. Event registration
106. Registration incentives
107. E-newsletter
108. Daily tips delivery
109. Daily audio tips
110. Memberships
111. Tracking trade w/customers
112. Email notifications
113. Free e-course
114. Series
115. Contests
PART 6 Community
116. Art gallery
117. Community photo gallery
118. Forums
119. Community product reviews
120. Community news & articles
121. Favourite links
122. Production involvement
123. Free personal webpages
124. Classified ads
125. Networking
126. Tributes
127. Calendar
128. Guest books
129. Event sponsorship
130. Community contest
131. Charity contest
PART 7 Freebies & Games
Fun & Freebies
132. Cartoons
133. Daily quotes, facts & tips
134. Freebies
135. Desktop calendars/ wallpapers
136. Greeting e-cards & postcards
Competitions
137. Scavenger hunt
138. Joint scavenger hunt
139. Competitions
Games
140. Sliding puzzles
141. Memory games
142. Word search games
143. Hangman
144. Daily games
145. Quizzes
146. Crossword puzzles
PART 8 Customer Service
Customer Support
147. Technical support
148. FAQs
149. User manuals
Communication
150. Discontinued product alert
151. Reminder messages
152. Wish list
Cross-channel Services
153. Catalogue
154. Offline & online traffic
155. Offline classes
156. Print documentation
Policies
157. Security
158. Privacy
159. Internet security options
160. Guarantees
E-commerce Functions
161. Niche inventory
162. Catalogue quick shop
163. Order form
164. Currency converter
165. Shipping & delivery
166. Shipping options
167. Tracking system
PART 9 About Us
Who You Are
168. Your team
169. Your organisation
170. Business history
171. Awards
172. Partnerships & alliances
173. Featured employee
Recruitment of Staff
174. Job opportunities
175. Employee benefits
176. Premises virtual tour
Public Relations (PR)
177. Media corner
Investor Relations (IR)
178. Investors corner
PART 10 Contact Us
179. Contact details
180. Contact forms
181. Email address
182. Real-time help
183. Store locator (for offline stores)
184. Map
PART 11 Navigation Tools
185. Internal links
186. Menus
187. Site index
188. Site search engine
189. Site map
190. Breadcrumbs
191. Virtual tour
192. What’s New
193. Logo as a navigation tool
PART 12 Marketing Tools
Feedback
194. Feedback
Surveys & polls
195. Surveys
196. Instant polls
Site Promotion
197. Tell a friend
198. Bookmark this page
199. Link to Us
200. Make this home
Conclusion
Appendix A: Glossary
Appendix B: URLs of Example |
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Learn more - 200 Marketing Ideas For Your Website
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Michael Bloch
Taming the Beast
http://www.tamingthebeast.net
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources
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