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Save money on search engine consultancy services - learn marketing and optimization techniques and do it for yourself with the help of online resources and books! There's been a steadily growing interest among online business owners regarding the processes behind search engine optimization and marketing in recent times and a number of books have been published on the subject. Also, many established 'brand name' companies, up until now, have been trading on public awareness cultivated through offline campaigns and banner advertising to drive visitors to their sites. These companies have suddenly realized that they are missing out on on a valuable source of traffic - the search engines. SEM (Search Engine Marketing) and SEO (Search Engine Optimization) conferences are held around the world on a regular basis. The participants in those conferences have been reporting a marked increase in blue-chip representation.
Competition for rankings will no doubt get more cut-throat in the months ahead. For those just starting out in SEM, there's a great deal of information on the Internet that's freely available. Taming the Beast.net has it's own section full of optimization tips and tutorials If you haven't started on your optimization strategy as yet, it'd definitely time to start planning. While we have many articles available, it's still only a small glimpse into strategies for leveraging the most from search engine traffic and understanding how SE's work. Search Engine Marketing Books: The Essential GuideI've always wanted to author a book on the subject, but after reading Search Engine Marketing: The Essential Best Practice Guide by Mike Grehan; I'm not going to bother. At 350 pages, Mike explores the subject in such detail that it would take me years to compile a similar book. The Essential Guide is currently available in ebook format for immediate download. I've read a number of books on the subject of SEM and SEO, some quite good; but it's all information that I've already been aware of - but just reading the first chapter of The Essential Guide gave me some new tips I could use and provided me with new information behind the workings of search engines. Great care and research has gone into the production of The Essential Best Practice Guide. The books have been compiled in such a way that everyone from the sole trader online business, to multi-national firms, to mathematicians would find this a beneficial and engaging read. It not only contains useful strategies, but more importantly the book goes into great detail of what not to do in relation to optimization. Getting banned from a search engine for spamming, whether intentional or unintentional, can mean forever. Some very big names have contributed to this book - industry commentators, plus representatives from each of the major search engines. Mike has also included excellent imagery, graphs and charts to help explain some of the more advanced concepts regarding search engine spidering and the best way to structure web sites. No stone is left unturned in this manual. Mike includes information on getting the most from free submission, PFI (Pay For Inclusion) and PPC (Pay Per Click) engines. You can get an idea of the breadth of information offered in
this 350 page ebook from this excerpt from the table of contents: Submitting to the major players: Keywords and writing for search engines: Spamming: The Essential Guide: About The AuthorMike Grehan is the head of one of the UK's longest established Internet Marketing consultancy firms. He has provided consultancy services for national and international advertising agencies and marketing organizations since 1996. Mike studied marketing at the University of Northumbria in Newcastle where he is currently e-Marketing Consultant to the e-Business Center. Special offerSearch Engine Marketing: The Essential Best Practice Guide is the second edition of the best practice guide for online marketing professionals. The third edition is due out in the next 2 months and people who purchase the second edition now will receive a free upgrade. By the way - hiring a *good* search engine marketing
consultant can be very expensive - up to $150 an hour. If you have the time,
it definitely pays to learn solid optimization and marketing techniques and
then do the work yourself!
Related learning resources on TTB: Search engine marketing - hiring SEOP's and do-it-yourself tips Review all our optimization tutorials Michael Bloch Click here to view article index
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