.... Internet marketing resources, ecommerce web site design tutorials
  Taming the Beast - quality web marketing and ecommerce development services .... .


Return to web marketing and ecommerce articles index

Background Static - the musical question

A feature I played around with in my early days on the web is the use of background sounds on my site - midis and wavs.....the verdict....not a good idea.

I have seen people literally jump out of their chairs when music suddenly started playing upon entering a site. That's not a good way to start a relationship with a visitor.

The feedback I received on the subject was that people will generally do one of two things when they hit a site that has background music.

a) Turn down the sound
b) Leave immediately - cursing, yelling and planning your destruction as they go...

Music is such a personal thing that I guarantee whatever tune you are playing, it will offend someone.

And once again the ever-present issue of load time...whatever bells and buzzers you add to your site will slow it down. From what I have been able to ascertain, you have 10 seconds at best for your page to be fully loaded. Bear in mind that there are still many people out there with dialup connections.

There are exceptions to this rule of course, it depends entirely on market that you are targeting. If you do try implementing background music, study your site traffic statistics carefully afterwards to see if your visitor:page view ratio drops. That will be a clear indicator whether people are finding it to be so much of a distraction that they simply leave your site.

If you really feel the need to have a background midi playing on your home page, just as in the case with Flash animations, give your guests a choice to switch it on or off, before it actually begins.

Michael Bloch
Taming the Beast
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources

Copyright information.... This article is free for reproduction but must be reproduced in its entirety & this copyright statement must be included. Visit http://www.tamingthebeast.net  for free Internet marketing and web development articles, tutorials and tools! Subscribe for free to our popular ecommerce/web design ezine!

Click here to view article index 

Online meeting & webinar software review
Powerful, easy to use collaboration tools that can help improve your marketing sales and training efforts. Learn more about these services in this review & try a free trial!

The best shopping cart software
Our reviews of some of the best shopping carts around - free ecommerce solutions  through to premium services offering affiliate programs, marketing modules & online soft goods delivery.  Shopping cart software guide 

Autoresponder software/mailing list manager
 Read our beginners guide and reviews of all-in-one autoresponder & email marketing software solutions.

Credit card transaction fraud screening!  Effective fraud screening is an essential part of running an online businesses. Fraud transactions cost you money and can threaten your merchant account. Pick up a stack of transaction screening tips in this free guide! 

Need some advice/tools for writing/creating a web design, development or marketing proposal?






Get paid cash taking online surveys - free to join online 
survey companies that will pay you cash for your opinion!

In Loving Memory - Mignon Ann Bloch

copyright (c) 1999-2011  Taming the Beast  Adelaide - South Australia 

Profile - Contact - Privacy - Consultants Portfolio 

Search Site - Terms of Service - Social/environmental