.... Internet marketing resources, ecommerce web site design tutorials
  Taming the Beast - quality web marketing and ecommerce development services .... .


Return to web marketing and ecommerce articles index

Articles - Back Button Blues

You're out cruising the 'net and decide to try a link on a page that may be of some interest. The link takes you to another site, and after you have finished taking a peek around, you decide to start heading back to the previous site.

You click your way back through the pages and suddenly....

You are trapped!

The "back" button has mysteriously been greyed out; resistance is futile -there is no escape. Muttering ancient verse under your breath you actually have to type an address in the address bar (which we all know is horribly labour intensive and not at all dignified) to escape the web wolf.

Welcome to the world of "Back Off". Now, perhaps web designers think this is an excellent way to hold people on their site, but it seems to me to be just another annoying trick - and while you may keep the visitor on your site for a few extra seconds to see that banner ad that you're really proud of and believe will make you a million dollars from; you may not see that visitor ever again.

No visitors = waste of space, waste of time, waste of money...

And from the other end of the formula, I ask the web masters - would you want to link to a site that refused in allowing your visitors to return in the normal fashion? If your site contains a number of exterior links as mine does, the safest bet is to set all links to open in a new window if you aren't able to monitor all your link partners on a regular basis.

The point of a web site is to entice and interest, not to make visitors feel that they are stepping on to a rabbit trap......

Michael Bloch
Taming the Beast
Tutorials, web content, tools and software.
Web Marketing, Internet Development & Ecommerce Resources

Copyright information.... This article is free for reproduction but must be reproduced in its entirety & this copyright statement must be included. Visit http://www.tamingthebeast.net  for free Internet marketing and web development articles, tutorials and tools! Subscribe for free to our popular ecommerce/web design ezine!

Click here to view article index 

Online meeting & webinar software review
Powerful, easy to use collaboration tools that can help improve your marketing sales and training efforts. Learn more about these services in this review & try a free trial!

The best shopping cart software
Our reviews of some of the best shopping carts around - free ecommerce solutions  through to premium services offering affiliate programs, marketing modules & online soft goods delivery.  Shopping cart software guide 

Autoresponder software/mailing list manager
 Read our beginners guide and reviews of all-in-one autoresponder & email marketing software solutions.

Credit card transaction fraud screening!  Effective fraud screening is an essential part of running an online businesses. Fraud transactions cost you money and can threaten your merchant account. Pick up a stack of transaction screening tips in this free guide! 

Need some advice/tools for writing/creating a web design, development or marketing proposal?






Get paid cash taking online surveys - free to join online 
survey companies that will pay you cash for your opinion!

In Loving Memory - Mignon Ann Bloch

copyright (c) 1999-2011  Taming the Beast  Adelaide - South Australia 

Profile - Contact - Privacy - Consultants Portfolio 

Search Site - Terms of Service - Social/environmental